Contrary to popular opinion, God is not opposed to humans seeking treasure. Jesus does, however, advise seeking the correct treasure - eternal riches, like other people and praise from God, that will never be destroyed. Earthly riches are not secure, and an excessive focus on accumulating material wealth will lead to serving money, not God. Jesus wants to give us fulfilling lives that are free from the entrapment of wealth, and laying up treasure in heaven is a guaranteed sound investment strategy in a transitory world.